Narrow search
Showing 1 - 10 of 165
Cover Image
What do graduates think? : an analysis of intention to repeat the same studies and university
Luque Martínez, Teodoro; Toledo, Luis Doña - In: Journal of marketing for higher education 23 (2013) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10009783332
Cover Image
The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación; O'Sullivan, Helen; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
Cover Image
Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
Cover Image
A market/value based approach to satisfy stakeholders of higher education
McClung, Gordon W.; Werner, Mary W. - In: Journal of marketing for higher education 18 (2008) 1, pp. 102-123
Persistent link: https://www.econbiz.de/10003777881
Cover Image
Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.; Hultman, Magnus; Saheli-Sangari, Esmail - In: Journal of marketing for higher education 18 (2008) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
Cover Image
An integrative analysis of reputation and relational quality : a study of university-student relationships
Yang, Sung-un; Alessandri, Susan Westcott; Kinsey, Dennis F. - In: Journal of marketing for higher education 18 (2008) 2, pp. 145-170
Persistent link: https://www.econbiz.de/10003805733
Cover Image
Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.; Burris, Greg; Smith, Sarah M. - In: Journal of marketing for higher education 18 (2008) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
Cover Image
Aspects of educational delivery within Sino-foreign educational alliances : is this the real key to success?
Willis, Mike - In: Journal of marketing for higher education 18 (2008) 2, pp. 186-215
Persistent link: https://www.econbiz.de/10003805739
Cover Image
Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
Cover Image
A longitudinal study of changes in marketing practices at private Christian colleges
Schee, Brian A.Vander - In: Journal of marketing for higher education 19 (2009) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10003865240