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~isPartOf:"Journal of marketing for higher education"
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Journal of marketing for higher education
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Do specialized MBA programs cultivate alumni relationships and donations?
Wiggins Johnson, Jennifer
;
Thomas, Veronica
;
Peck, Joann
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10008653905
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