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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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An investigation into the influential factors that impact consumer decision-making among prospective online MBA students
Jeckells, Harriet - In: Journal of marketing for higher education 32 (2022) 2, pp. 278-304
Persistent link: https://www.econbiz.de/10013483262
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Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan; Djihane Ammari - In: Journal of marketing for higher education 26 (2016) 2, pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
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Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío; Perea, Eva; Olmo, … - In: Journal of marketing for higher education 30 (2020) 1, pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
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Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer; Aktan, Murat; Baber, Hasnan; Nawaz, Shahid - In: Journal of marketing for higher education 34 (2024) 1, pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
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We've got minorities, yes we do : visual representations of racial and ethnic diversity in college recruitment materials
Pippert, Timothy D.; Essenburg, Laura J.; Matchett, … - In: Journal of marketing for higher education 23 (2013) 2, pp. 258-282
Persistent link: https://www.econbiz.de/10010232435
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Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia - In: Journal of marketing for higher education 27 (2017) 2, pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
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Antecedents and consequences of student satisfaction with e-learning : the case of private universities in Egypt
Headar, Marwa Medhat; Elaref, Nadia; Yacout, Omneya Mokhtar - In: Journal of marketing for higher education 23 (2013) 2, pp. 226-257
Persistent link: https://www.econbiz.de/10010232439
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Designing a predictive model of student satisfaction in online learning
Parahoo, Sanjai K.; Santally, Mohammad Issack; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011497229