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Weighing the difference : the validity of multiplicative and subtractive approaches to item weights in an instruments assessing college choice decisions
Roszkowski, Micheal J.; Spreat, Scott - In: Journal of marketing for higher education 20 (2010) 2, pp. 209-239
Persistent link: https://www.econbiz.de/10008859428
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A market/value based approach to satisfy stakeholders of higher education
McClung, Gordon W.; Werner, Mary W. - In: Journal of marketing for higher education 18 (2008) 1, pp. 102-123
Persistent link: https://www.econbiz.de/10003777881
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Stressors for college bound high school students based on sex of respondents
Broekemier, Gregory M.; Hodge, Kay A. - In: Journal of marketing for higher education 18 (2008) 1, pp. 34-49
Persistent link: https://www.econbiz.de/10003777859
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Positioning in market space : the evaluation of Swedish universities' online brand personalities
Opoku, Robert A.; Hultman, Magnus; Saheli-Sangari, Esmail - In: Journal of marketing for higher education 18 (2008) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10003777882
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An integrative analysis of reputation and relational quality : a study of university-student relationships
Yang, Sung-un; Alessandri, Susan Westcott; Kinsey, Dennis F. - In: Journal of marketing for higher education 18 (2008) 2, pp. 145-170
Persistent link: https://www.econbiz.de/10003805733
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Changing the name of a major university : a case study and how-to guide
Haytko, Diana L.; Burris, Greg; Smith, Sarah M. - In: Journal of marketing for higher education 18 (2008) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10003805735
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Aspects of educational delivery within Sino-foreign educational alliances : is this the real key to success?
Willis, Mike - In: Journal of marketing for higher education 18 (2008) 2, pp. 186-215
Persistent link: https://www.econbiz.de/10003805739
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Using institutional selection factors to develop recruiting profiles : marketing small, private colleges and universities to prospective student athletes
Johnson, Gary R.; Jubenville, Colby; Goss, Benjamin - In: Journal of marketing for higher education 19 (2009) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10003865234
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A longitudinal study of changes in marketing practices at private Christian colleges
Schee, Brian A.Vander - In: Journal of marketing for higher education 19 (2009) 1, pp. 26-37
Persistent link: https://www.econbiz.de/10003865240
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Education as service : the understanding of university experience through the service logic
Ng, Irene; Forbes, Jeannie - In: Journal of marketing for higher education 19 (2009) 1, pp. 38-64
Persistent link: https://www.econbiz.de/10003865244