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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Balke, Nathan S."
~person:"Brown, Stephen"
~person:"Caglayan, Mustafa O."
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
22
Marketing theory
15
Journal of historical research in marketing
12
Yale School of Management Working Papers
12
European journal of marketing : EJM
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Journal of customer behaviour
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The marketing review
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Georgetown McDonough School of Business Research Paper
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Journal of strategic marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Marketing research : a magazine of management and applications
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Sauder School of Business Working Paper
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ABARE innovation in economic research
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ABARE research report
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Arts marketing : an international journal ; AM
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Introduction to international development : approaches, actors, and issues
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Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Fee Fi Fo Fail : fairy stories for future failures
Brown, Stephen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 829-840
Persistent link: https://www.econbiz.de/10014338383
Saved in:
2
Michael the mighty : merry memories of marketing's major-general
Brown, Stephen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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3
Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
Saved in:
4
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
Saved in:
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