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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
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