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Fee Fi Fo Fail : fairy stories for future failures
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 829-840
Persistent link: https://www.econbiz.de/10014338383
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Michael the mighty : merry memories of marketing's major-general
Brown, Stephen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
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Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
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Raising the dead : on brands that go bump in the night
Brown, Stephen; Patterson, Anthony; Ashman, Rachel - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 417-436
Persistent link: https://www.econbiz.de/10012515274