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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Economics Papers from University Paris Dauphine
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Exploring professional human brand identity through cultural and social capital : a typology of film director identities
Pluntz, Camille
;
Pras, Bernard
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
9/10
,
pp. 830-866
Persistent link: https://www.econbiz.de/10012292959
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