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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Anaya-Sánchez, Rafael
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
695
The journal of brand management : an international journal
595
The journal of product & brand management
394
SpringerLink / Bücher
360
Journal of retailing and consumer services
327
IZA Discussion Papers
173
Journal of business ethics : JOBE
172
Corporate reputation review : an international journal
153
European journal of marketing : EJM
153
Marketing intelligence & planning
129
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of hospitality management
127
Journal of marketing communications
126
Psychology & marketing
125
International Journal of Social Economics
124
Journal of strategic marketing
124
Asia Pacific journal of marketing and logistics
121
Journal of Product & Brand Management
119
Discussion paper series / IZA
115
Journal of marketing management : MM
111
Strategic Direction
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Springer eBook Collection
99
Journal of Islamic marketing
96
Cogent business & management
94
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
89
Innovatives Markenmanagement
86
NBER working paper series
85
Journal of marketing
83
Tourism management : research, policies, practice
80
Journal of promotion management : innovations in planning and applied research
79
Working paper / National Bureau of Economic Research, Inc.
77
Marketing letters : a journal of research in marketing
75
Research
75
International journal of advertising : the review of marketing communications
73
Journal of economic behavior & organization : JEBO
73
Journal of international consumer marketing
72
NBER Working Paper
72
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ECONIS (ZBW)
74
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1
The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie
;
Abid-Dupont, Marie-Aude
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Does the perception of incongruence hurt more? : customers' responses to CSR crises affecting the main reputation dimension of a company
Gistri, Giacomo
;
Corciolani, Matteo
;
Pace, Stefano
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 605-633
Persistent link: https://www.econbiz.de/10012178416
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5
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
6
The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Carlini, Joan
;
Grace, Debra
;
France, Cassandra
;
Lo …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10012178375
Saved in:
7
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
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8
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
9
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
10
Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.
;
Samuel, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
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