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Virtuality as place and process
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031
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Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism
Hansen, Sara Steffens - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1443-1461
Persistent link: https://www.econbiz.de/10010230183
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Metaverse-retail service quality : a future framework for retail service quality in the 3D internet
Gadalla, Eman; Keeling, Kathy; Abosag, Ibrahim - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1493-1517
Persistent link: https://www.econbiz.de/10010230102
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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.; Mattsson, Jan - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539