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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Marketing intelligence & planning
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Management decision : MD
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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European Management Journal
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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The Risk of Collateral Damage in Advertising Campaigns
Crosier, Keith
;
Hernandez, Tony
;
Mohabir-Collins, Sandra
; …
- In:
Journal of marketing management : MM
15
(
1999
)
8
,
pp. 837-856
Persistent link: https://www.econbiz.de/10006986071
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