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Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, Tsang-sing; Lau, Heng Hwa - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 345-360
Persistent link: https://www.econbiz.de/10003710290
Cover Image
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, T.S.; Lau, Heng Hwa - In: Journal of marketing management : MM 24 (2008) 3-4, pp. 345-360
Persistent link: https://www.econbiz.de/10008058198
Cover Image
Does consumers' personal reciprocity affect future purchase intentions?
Wu, Wei-ping; Chan, T. S.; Lau, Heng Hwa - In: Journal of marketing management : MM 24 (2008) 3, pp. 345-361
Persistent link: https://www.econbiz.de/10008416660