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Market segmentation in managerial practice : a qualitative examination
Quinn, Lee - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 253-272
Persistent link: https://www.econbiz.de/10003838527
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Heterotopian space and the utopics of ethical and green consumption
Chatzidakis, Andreas; Maclaran, Pauline; Bradshaw, Alan - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 494-515
Persistent link: https://www.econbiz.de/10009545941
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The sadness of lives and the comfort of things : goods as evocative objects in bereavement
Turley, Darach; O'Donohoe, Stephanie - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1331-1353
Persistent link: https://www.econbiz.de/10009702003
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Demarketing places : rationales and strategies
Medway, Dominic; Warnaby, Gary; Dharni, Sheetal - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
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Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695
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Rich descriptions : evoking informant self-reflexivity in marketing and consumer research
Takhar-Lail, Amandeep; Chitakunye, Pepukayi - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 912-935
Persistent link: https://www.econbiz.de/10009576999
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Children's influence strategies in practice : exploring the co-constructed nature of the child influence process in family consumption
Kerrane, Ben; Hogg, Margaret K.; Bettany, Shona M. - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 809-835
Persistent link: https://www.econbiz.de/10009577007