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The Corporate Brand: Dealing with Multiple Stakeholders
Roper, Stuart; Davies, Gary - In: Journal of marketing management : MM 23 (2007) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10008416710
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The Corporate Brand: Dealing with Multiple Stakeholders
Roper, Stuart; Davies, Gary - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 75-90
Persistent link: https://www.econbiz.de/10007901936
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The delisting of products by retail buyers
Davies, Gary - In: Journal of marketing management : MM 10 (1994) 6, pp. 473-494
Persistent link: https://www.econbiz.de/10007011143