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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
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82
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71
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71
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Piacentini, Maria
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5
Veer, Ekant
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4
Carlson, Jamie
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4
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3
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Dessart, Laurence
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Malthouse, Edward C.
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Shankar, Avi
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Wells, Victoria
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Andrews, Lynda
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Ang, Lawrence
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Arsel, Zeynep
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Journal of marketing management : MM
Journal of business research : JBR
2,544
Journal of retailing and consumer services
2,106
International journal of hospitality management
911
Rassegna economica : rivista internazionale di economia e territorio
828
SpringerLink / Bücher
819
NBER working paper series
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International journal of consumer studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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European Journal of Marketing
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Discussion paper / Centre for Economic Policy Research
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Mondo economico : settimanale di economia, finanza, politica, cultura
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Tourism management : research, policies, practice
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L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
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Questioni di economia e finanza
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Asia Pacific journal of marketing and logistics
447
Rivista internazionale di scienze sociali
439
The journal of product & brand management
415
Journal of travel and tourism marketing
413
European journal of marketing : EJM
408
The journal of brand management : an international journal
406
CESifo working papers
405
Journal of Consumer Marketing
403
Giornale degli economisti e annali di economia
401
Food policy : economics planning and politics of food and agriculture
394
Journal of marketing research : JMR
394
Journal of marketing
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
Economia e politica industriale
388
Rivista di economia agraria
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ECONIS (ZBW)
404
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1
The coming community : the politics of alternative food networks in Southern
Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
2
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
3
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
6
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-
learning
model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
10
"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #
learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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