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Marketing the Police -- From a Force to a Service
Mawby, Rob C.; Worthington, Steve - In: Journal of marketing management : MM 18 (2002) 9-10, pp. 857-876
Persistent link: https://www.econbiz.de/10006970883
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The Affinity Credit Card Relationship: Can it Really be Mutually Beneficial?
Horne, Suzanne; Worthington, Steve - In: Journal of marketing management : MM 15 (1999) 7, pp. 603-616
Persistent link: https://www.econbiz.de/10006986980
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12. Relationship marketing: The case of the university alumni affinity credit card
Worthington, Steve; Horne, Suzanne - In: Journal of marketing management : MM 12 (1996) 1-3, pp. 189-200
Persistent link: https://www.econbiz.de/10007001847
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Special issue: advancing theory and research in strategic social marketing
Gordon, Ross (ed.); Russell-Bennett, Rebekah (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011610919
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Editorial: social marketing : the state of play and brokering the way forward
Gordon, Ross; Russell-Bennett, Rebekah; Lefebvre, R. Craig - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1059-1082
Persistent link: https://www.econbiz.de/10011610926
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All Anglos are alike? : a study of whinging Poms and bloody-minded Aussies
Harris, Lloyd C.; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 827-855
Persistent link: https://www.econbiz.de/10011309050
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Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 865-886
Persistent link: https://www.econbiz.de/10009577003
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
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Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 28 (2012) 7, pp. 865-887
Persistent link: https://www.econbiz.de/10009994553
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A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386
Persistent link: https://www.econbiz.de/10008847758