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The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Special edition: New developments in online marketing
Hamill, James (contributor) - 2010
Persistent link: https://www.econbiz.de/10003984978
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Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Emoji rhetoric : a social media influencer perspective
Ge, Jing; Gretzel, Ulrike - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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It takes a marketplace community to raise brand commitment : the role of online communities
Kim, Jae Wook; Choi, Jiho; Qualls, William J.; Han, Kyesook - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 409-431
Persistent link: https://www.econbiz.de/10003710355