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Measuring college students' choice criteria of credit cards : scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 317-344
Persistent link: https://www.econbiz.de/10003710274
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The Development and Validation of a Scale Measuring Consumer-Customer-Derived Generic Typology of Positioning Strategies
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of marketing management : MM 20 (2004) 1-2, pp. 5-44
Persistent link: https://www.econbiz.de/10006964837
Cover Image
Measuring college students' choice criteria of credit cards: scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3-4, pp. 317-344
Persistent link: https://www.econbiz.de/10008058199
Cover Image
Measuring college students' choice criteria of credit cards: scale development and validation
Blankson, Charles - In: Journal of marketing management : MM 24 (2008) 3, pp. 317-345
Persistent link: https://www.econbiz.de/10008416661