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"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
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The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978940
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978968
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'Don't forget to say thank you': The effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7, pp. 593-612
Persistent link: https://www.econbiz.de/10008435850