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When nutritional guidelines and life collide : family fruit and vegetable socialisation practices in low socioeconomic communities
Judd, Stephanie M.; Newton, Joshua D.; Newton, Fiona J.; … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1625-1653
Persistent link: https://www.econbiz.de/10010466433
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
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Practitioner prognostications on the future of online marketing
Valos, Michael J.; Ewing, Michael; Powell, Irene H. - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
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Evaluating social marketing's upstream metaphor : does it capture the flows of behavioural influence between "upstream" and "downstream" actors?
Newton, Joshua D.; Newton, Fiona J.; Rep, Stephanie - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1103-1122
Persistent link: https://www.econbiz.de/10011610942
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Practitioner prognostications on the future of online marketing
Valos, Michael; Ewing, Michael; Powell, Irene - In: Journal of marketing management : MM 26 (2010) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10008416310
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Re-Inquiring and Progressing People as Products: A Research Agenda for New Media, New Methods and New Theories
Murgolo-Poore, Marie E.; Pitt, Leyland F.; Berthon, … - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 463-480
Persistent link: https://www.econbiz.de/10006973503