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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Trustworthiness and trust : influences and implications
Sekhon, Harjit; Ennew, Christine T.; Kharouf, Husni; … - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 409-430
Persistent link: https://www.econbiz.de/10010345644
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline; Heath, M. Teresa Pereira; Ennew, … - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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Self-gift giving in China and the UK: Collectivist versus individualist orientations
Tynan, Caroline; Teresa Pereira Heath, M.; Ennew, Christine - In: Journal of marketing management : MM 26 (2010) 11, pp. 1112-1129
Persistent link: https://www.econbiz.de/10008707609