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Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 545-561
Persistent link: https://www.econbiz.de/10009775428
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul (contributor) - Academy of Marketing - 2013
Persistent link: https://www.econbiz.de/10009775595
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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas; Brettel, Malte; Heinemann, Florian - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
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Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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The internationalisation of information, knowledge, and interaction components of the firm's internationalisation process
Mathews, Shane; Healy, Marilyn; Wickramasekera, Rumintha - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 733-754
Persistent link: https://www.econbiz.de/10009558867
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Examining the information value of virtual communities : factual versus opinion-based message content
Archer-Brown, Chris; Piercy, Niall; Joinson, Adam N. - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 421-438
Persistent link: https://www.econbiz.de/10009761854
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Social capital in QQ China : impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
Huang, Ran; Kim, HaeJung; Kim, Jiyoung - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 292-316
Persistent link: https://www.econbiz.de/10009761877
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Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
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Are innovative consumers emotional and prestigiously sensitive to price?
Aroean, Lukman; Michaelidou, Nina - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 245-267
Persistent link: https://www.econbiz.de/10010345681