//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Augmenting supersaturated desi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Konsumentenverhalten
2
experimental design
2
Advertising
1
Advertising effects
1
Augmented reality
1
Cognition
1
Emotion
1
Experiment
1
Gender
1
Geschlecht
1
Kognition
1
PLS
1
Sexuality
1
Sexualität
1
Virtual reality
1
Virtuelle Realität
1
WOM sender
1
Werbewirkung
1
Werbung
1
affective responses
1
attitudes
1
augmentation
1
behavioural intentions
1
consumer behaviour
1
flow
1
interactivity
1
self-enhancement
1
sexual appeals in advertising
1
tie strength
1
word of mouth
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
3
Author
All
Carlson, Jamie
1
Chawdhary, Rahul
1
Dall'Olmo Riley, Francesca
1
Javornik, Ana
1
Rosenberger, Philip J.
1
Wyllie, Jessica
1
Published in...
All
Journal of marketing management : MM
Discussion Paper / Tilburg University, Center for Economic Research
19
NBER working paper series
15
The journal of services marketing
14
Journal of business research : JBR
9
Experimental economics : a journal of the Economic Science Association
8
Journal of Applied Statistics
8
Metrika
8
CESifo working papers
7
International journal of hospitality management
7
Statistical Applications in Genetics and Molecular Biology
7
The journal of product & brand management
7
CESifo Working Paper
6
IZA Discussion Papers
6
Working paper / National Bureau of Economic Research, Inc.
6
Experimental Economics
5
Jena Economic Research Papers
5
Management Science
5
Mathematica Policy Research Reports
5
NBER Working Paper
5
Discussion paper
4
Discussion paper series / IZA
4
IDB Working Paper Series
4
International journal of production research
4
Journal of economic behavior & organization : JEBO
4
Annals of the Institute of Statistical Mathematics
3
CESifo Working Paper Series
3
Discussion paper / Centre for Economic Policy Research
3
European economic review : EER
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
Journal of Business Research
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Mathematics and Computers in Simulation (MATCOM)
3
Operations research
3
Organizational research methods : ORM
3
Renewable Energy
3
Research Memorandum / Tilburg University, School of Economics and Management
3
Stata Journal
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
2
Investigating the consequences of word of mouth from a WOM sender's perspective in the services context
Chawdhary, Rahul
;
Dall'Olmo Riley, Francesca
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1018-1039
Persistent link: https://www.econbiz.de/10011405185
Saved in:
3
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->