//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
BRAND MANAGEMENT IN SMALL AND...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Marketing
68
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
36
Markenimage
36
Marketing management
32
Marketingmanagement
32
Brand
25
Markenartikel
24
USA
22
United States
22
Marketing theory
20
Marketingtheorie
20
Social Web
20
Social web
20
Beziehungsmarketing
13
Internet marketing
13
Online-Marketing
13
Relationship marketing
13
Großbritannien
12
United Kingdom
12
marketing
12
Advertising effects
9
Politics
9
Politik
9
Werbewirkung
9
Advertising
8
Place marketing
8
Standortmarketing
8
Werbung
8
Market
7
Markt
7
brand orientation
7
branding
7
Luxury goods
6
Luxusgüter
6
Personality psychology
6
Persönlichkeitspsychologie
6
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
166
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
174
Aufsatz in Zeitschrift
174
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
7
Konferenzbeitrag
7
Conference proceedings
4
Konferenzschrift
4
Case study
3
Fallstudie
3
more ...
less ...
Language
All
English
174
Author
All
Hunt, Shelby D.
5
Brown, Stephen
4
Cova, Bernard
3
McDonagh, Pierre
3
O'Malley, Lisa
3
Patterson, Maurice
3
Varman, Rohit
3
Baines, Paul
2
Baumgarth, Carsten
2
Belk, Russell W.
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Dermody, Janine
2
Doherty, Anne Marie
2
Eckhardt, Giana M.
2
Fitchett, James
2
Hackley, Christopher E.
2
Hankinson, Graham
2
Hanmer-Lloyd, Stuart
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Jaworski, Bernard J.
2
Kerrigan, Finola
2
Lang, John T.
2
Lichrou, Maria
2
MacDonald, Emma K.
2
Miles, Christopher
2
Mitchell, Richard
2
Moufahim, Mona
2
Nilsson, Tomas
2
O'Gorman, Kevin
2
Preece, Chloe
2
Quinn, Barry
2
Roberts, John H.
2
Robson, Julie
2
Roper, Stuart
2
Rowley, Jennifer
2
more ...
less ...
Institution
All
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
268
Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
Springer eBook Collection
199
ERIM Report Series Research in Management
182
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
Marketing intelligence & planning
147
Journal of strategic marketing
146
Journal of the Academy of Marketing Science
141
Annals of Faculty of Economics
140
Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
138
Springer eBook Collection / Business and Economics
134
Journal of Agricultural and Applied Economics
132
Psychology & marketing
131
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
120
Journal of Consumer Marketing
119
Journal of marketing communications
118
International journal of hospitality management
109
Open Access publications from Université Paris-Dauphine
106
Marketing theory
105
Amfiteatru Economic Journal
102
Research
98
Cogent business & management
96
International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
92
Journal of Product & Brand Management
89
more ...
less ...
Source
All
ECONIS (ZBW)
174
Showing
1
-
10
of
174
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
Saved in:
2
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
3
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
4
Marketing
and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
5
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
6
Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
Saved in:
7
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
8
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
9
"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing
Roscoe, Philip
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 193-218
Persistent link: https://www.econbiz.de/10010511364
Saved in:
10
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->