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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Brand management
51
Markenführung
51
Brand image
37
Markenimage
37
Beziehungsmarketing
35
Relationship marketing
35
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32
Social web
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Maclaran, Pauline
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
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Vom Lehn, Dirk
3
Wells, Victoria
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Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
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Bettany, Shona M.
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Beverland, Michael B.
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Bradshaw, Alan
2
Brennan, Ross
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
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Journal of marketing management : MM
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,950
International journal of consumer studies
767
International journal of hospitality management
742
Psychology & marketing
740
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
545
Working paper / National Bureau of Economic Research, Inc.
459
Journal of advertising research
417
SpringerLink / Bücher
410
NBER Working Paper
404
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
398
European journal of marketing : EJM
388
Journal of marketing research : JMR
373
The journal of brand management : an international journal
363
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing communications
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
331
Journal of travel and tourism marketing
327
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of retailing
312
Journal of the Academy of Marketing Science
308
Tourism management : research, policies, practice
308
Journal of marketing
305
Journal of consumer behaviour : an international research review
303
Cogent business & management
299
International journal of retail & distribution management
296
The journal of consumer marketing
291
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
275
Young consumers : insight and ideas for responsible marketers
275
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
270
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ECONIS (ZBW)
325
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325
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1
Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
4
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
5
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
6
Boris Artzbasheff and the art of anthropomorphic marketing in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
7
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
8
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
9
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
10
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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