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From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
Marshall, David William
;
Davis, Teresa
;
Hogg, Margaret K.
; …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1654-1679
Persistent link: https://www.econbiz.de/10010466423
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