//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmenting initial fans of a n...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Consumer brand engagement
1
Customer integration
1
Customer satisfaction
1
Innovation
1
Internet marketing
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Mobile phone
1
Mobiltelefon
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
USA
1
United States
1
brand loyalty
1
consumer involvement
1
consumer participation
1
mobile phone service providers
1
self-expressive brand
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Johnson, Lester W.
2
Leckie, Civilai
2
Nyadzayo, Munyaradzi
2
Calder, Bobby J.
1
Dessart, Laurence
1
Malthouse, Edward C.
1
Marbach, Julia
1
Maslowska, Ewa
1
Morgan-Thomas, Anna
1
Nunan, Daniel
1
Raquel, Cristiana
1
Veloutsou, Cleopatra
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Sport management review
22
Journal of sport management : the official journal of the North American Society of Sport Management
18
European Sport management quarterly : ESMQ
12
Sport Management Review
6
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service management
2
Journal of strategic marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Business horizons
1
Fundamentals of marketing research ; Vol. 2
1
Handbook of research on customer engagement
1
International Journal of Sports Marketing and Sponsorship
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Behaviour
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of nonprofit & public sector marketing
1
Journal of service theory and practice : JSTP
1
Psychology & Marketing
1
Routledge handbook of sport management
1
Routledge research in sport business and management
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->