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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
9
Kundenorientierte Unternehmensführung : Kundenorientierung, Kundenzufriedenheit, Kundenbindung
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Industrial marketing management : the international journal for industrial and high-tech firms
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Kundenmanagement als Erfolgsfaktor : Grundlagen des Tourismusmarketing
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Long range planning : LRP ; international journal of strategic management
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Problems and perspectives in management : PPM ; international research journal
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R & D management
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Strategie und Leadership : Festschrift für Hans H. Hinterhuber
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The international journal of human resource management
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MIT sloan management review
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
2
Personality, personbrand fit, and brand community: An investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth
;
Fller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9
,
pp. 874-891
Persistent link: https://www.econbiz.de/10009252644
Saved in:
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