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Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
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The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 207-224
Persistent link: https://www.econbiz.de/10008989912
Cover Image
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3, pp. 207-225
Persistent link: https://www.econbiz.de/10008847765
Cover Image
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
Guido, Gianluigi; Pino, Giovanni; Frangipane, Daniela - In: Journal of marketing management : MM 27 (2011) 3, pp. 207-225
Persistent link: https://www.econbiz.de/10008884651
Cover Image
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9, pp. 992-1007
Persistent link: https://www.econbiz.de/10009252638