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Modelling the determinants of a simulated experience in a virtual retail store and users' product purchasing intentions
Papagiannidis, Savvas; Pantano, Eleonora; See-to, Eric W. K. - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1462-1492
Persistent link: https://www.econbiz.de/10010230176
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Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism
Hansen, Sara Steffens - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1443-1461
Persistent link: https://www.econbiz.de/10010230183
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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A prototyping analysis of relationship marketing constructs : what constructs to use when
Jones, Tim; Ranaweera, Chatura; Murray, Jeff; Bansal, Harvir - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 865-901
Persistent link: https://www.econbiz.de/10011935685
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali; Yazdanparast, Atefeh - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
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Media, markets and violence
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 34 (2018) 11/12, pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
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Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.; Mattsson, Jan - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 934-958
Persistent link: https://www.econbiz.de/10009349578