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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Arts marketing : an international journal ; AM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
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