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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Special issue: advancing theory and research in strategic social marketing
Gordon, Ross
(
ed.
);
Russell-Bennett, Rebekah
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011610919
Saved in:
2
Editorial: social marketing : the state of play and brokering the way forward
Gordon, Ross
;
Russell-Bennett, Rebekah
;
Lefebvre, R. Craig
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10011610926
Saved in:
3
All Anglos are alike? : a study of whinging Poms and bloody-minded Aussies
Harris, Lloyd C.
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011309050
Saved in:
4
Investigating customer-oriented deviance (COD) from a frontline employee's perspective
Leo, Cheryl
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 865-886
Persistent link: https://www.econbiz.de/10009577003
Saved in:
5
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 361-385
Persistent link: https://www.econbiz.de/10008990557
Saved in:
6
Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
Leo, Cheryl
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 865-887
Persistent link: https://www.econbiz.de/10009994553
Saved in:
7
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 361-386
Persistent link: https://www.econbiz.de/10008847758
Saved in:
8
A social marketing approach to value creation in a well-women's health service
Zainuddin, Nadia
;
Previte, Josephine
;
Russell-Bennett, …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 361-386
Persistent link: https://www.econbiz.de/10008884644
Saved in:
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