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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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Brand management
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41
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39
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Michaelidou, Nina
5
Palmer, Adrian
5
Veer, Ekant
5
Carlson, Jamie
4
Koenig-Lewis, Nicole
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Martin, Drew
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Buttle, Francis A.
2
Cappellini, Benedetta
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,173
Journal of retailing and consumer services
1,981
International journal of hospitality management
853
International journal of consumer studies
771
Psychology & marketing
712
Journal of consumer research : JCR ; an interdisciplinary bimonthly
616
NBER working paper series
576
Working paper / National Bureau of Economic Research, Inc.
484
NBER Working Paper
428
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
402
Tourism management : research, policies, practice
393
Journal of business ethics : JOBE
379
European Journal of Marketing
378
Journal of marketing research : JMR
376
European journal of marketing : EJM
371
Journal of Consumer Marketing
369
The journal of brand management : an international journal
368
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of travel and tourism marketing
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of international consumer marketing
334
Cogent business & management
325
Journal of marketing communications
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing
319
Journal of retailing
311
Marketing letters : a journal of research in marketing
309
Journal of economic psychology : research in economic psychology and behavioral economics
304
International journal of contemporary hospitality management
300
Journal of consumer behaviour : an international research review
298
Journal of the Academy of Marketing Science
298
Journal of fashion marketing and management
297
The international review of retail, distribution and consumer research
297
The journal of consumer marketing
296
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
293
Technological forecasting & social change : an international journal
293
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ECONIS (ZBW)
338
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1
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
2
The impact of emotions on service quality, satisfaction, and positive word-of-mouth intentions over time
White, Christopher J.
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 381-394
Persistent link: https://www.econbiz.de/10003995599
Saved in:
3
Social contagion effects in experiential information exhange on bulleting board systems
Huang, Lei
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003984924
Saved in:
4
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
5
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
6
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
7
Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert
;
Uncles, Mark D.
;
Lomax, Wendy
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
10
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
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