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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil; Butler, Patrick - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim; Wickham, Mark - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
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Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie (contributor) - Academy of Marketing - 2014
Persistent link: https://www.econbiz.de/10010410835
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Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Browne, Sarah; Scott, Pamela Sharkey; Mangematin, Vincent; … - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 949-973
Persistent link: https://www.econbiz.de/10010411300
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Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.; Meulenberg, Mathias T. G.; … - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak; O'Gorman, Kevin; Baxter, Ian - In: Journal of marketing management : MM 32 (2016) 15/16, pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004