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Journal of marketing research
Journal of retailing
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Journal of the Academy of Marketing Science
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Retailing in the 21st century : current and future trends
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Does marketing need reform? : fresh perspectives on the future
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The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati
;
Yadav, Manjit S.
;
Rindfleisch, Aric
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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