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Measuring evidence for mediation in the presence of measurement error
Laghaie, Arash; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 847-869
Persistent link: https://www.econbiz.de/10014384287
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Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 968-986
Persistent link: https://www.econbiz.de/10014384296
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Bayesian consumer profiling : how to estimate consumer characteristics from aggregate data
De Bruyn, Arnaud; Otter, Thomas - In: Journal of marketing research 59 (2022) 4, pp. 755-774
Persistent link: https://www.econbiz.de/10013389201