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The Impact of Brand Equity and...
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Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric
;
Kannan, P. K.
;
Slotegraaf, Rebecca J.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
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