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Multiperiod contracting and salesperson effort profiles : the optimality of "hockey stick," "giving up," and "resting on laurels"
Jerath, Kinshuk; Long, Fei - In: Journal of marketing research 57 (2020) 2, pp. 211-235
Persistent link: https://www.econbiz.de/10012180457
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Consumer privacy choices and (un)targeted advertising along the purchase journey
Choi, W. Jason; Jerath, Kinshuk; Sárváry, Miklós - In: Journal of marketing research 60 (2023) 5, pp. 889-907
Persistent link: https://www.econbiz.de/10014384290
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Consumer rational (in)attention to favorable and unfavorable product information, and firm information design
Jerath, Kinshuk; Ren, Qitian - In: Journal of marketing research 58 (2021) 2, pp. 343-362
Persistent link: https://www.econbiz.de/10012492711