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Journal of marketing research
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Learning to set prices
Huang, Yufeng
;
Ellickson, Paul B.
;
Lovett, Mitchell J.
- In:
Journal of marketing research
59
(
2022
)
2
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pp. 411-434
Persistent link: https://www.econbiz.de/10013258044
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Product launches with new attributes : a hybrid conjoint-consumer panel technique for estimating demand
Ellickson, Paul B.
;
Lovett, Mitchell J.
;
Ranjan, Bhoomija
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 709-731
Persistent link: https://www.econbiz.de/10012177632
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