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Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Kohli, Rajeev - In: Journal of marketing research : JMR 25 (1988) 2, pp. 123-133

Persistent link: https://www.econbiz.de/10001051621

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424

Tscheulin, Dieter K. - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 585-598). 1996

Persistent link: https://www.econbiz.de/10001293781

Weiber, Rolf - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 557-584). 1996

Persistent link: https://www.econbiz.de/10001293782

Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574

Persistent link: https://www.econbiz.de/10003770576

Zeithammer, Robert; Lenk, Peter J. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 816-831

Persistent link: https://www.econbiz.de/10003927145

Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862

Persistent link: https://www.econbiz.de/10003927150

Miller, Klaus Matthias; Hofstetter, Reto; Krohmer, Harley; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 172-184

Persistent link: https://www.econbiz.de/10008858627

Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156

Persistent link: https://www.econbiz.de/10008858633