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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~person:"Bagozzi, Richard P."
~subject:"Emotion"
~subject:"Verhaltensökonomik"
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THE SElKATSUSHA AND THE FIGHT...
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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
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