//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Batra, Rajeev"
~subject:"Konsumentenverhalten"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertschätzung von Erfahrung –D...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Markenführung
1
Market research
1
Marktforschung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Batra, Rajeev
Dahl, Darren W.
5
Dhar, Ravi
3
Patrick, Vanessa M.
3
Zhao, Min
3
Cheema, Amar
2
Du, Rex Yuxing
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Jong, Martijn G. de
2
Kamakura, Wagner A.
2
Khan, Uzma
2
Kivetz, Ran
2
Pieters, Rik
2
Wedel, Michel
2
Wyer, Robert S.
2
Zhu, Meng
2
Adaval, Rashmi
1
Albuquerque, Paulo
1
Amir, On
1
Argo, Jennifer J.
1
Aribarg, Anocha
1
Bagozzi, Richard P.
1
Bansal, Pradeep
1
Baumgartner, Hans
1
Bell, David R.
1
Billeter, Darron M.
1
Biswas, Dipayan
1
Briesch, Richard A.
1
Bronnenberg, Bart J.
1
Cadotte, Ernest R.
1
Cameron, Trudy Ann
1
Carlson, Kurt A.
1
Chakravarti, Amitav
1
Chan, Elaine
1
Chen, Jianqing
1
Chen, Xinlei
1
Chernev, Alexander
1
Chintagunta, Pradeep K.
1
Choi, Jinhee
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->