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Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

Kohli, Rajeev - In: Journal of marketing research : JMR 25 (1988) 2, pp. 123-133

Persistent link: https://www.econbiz.de/10001051621

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424

Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574

Persistent link: https://www.econbiz.de/10003770576

Tuli, Kapil R.; Bharadwaj, Sundar G.; Kohli, Ajay Kumar - In: Journal of marketing research : JMR 47 (2010) 1, pp. 36-50

Persistent link: https://www.econbiz.de/10003947429

Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-753

Persistent link: https://www.econbiz.de/10003926909

Zeithammer, Robert; Lenk, Peter J. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 816-831

Persistent link: https://www.econbiz.de/10003927145

Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862

Persistent link: https://www.econbiz.de/10003927150

Zhang, Jie; Breugelmans, Els - In: Journal of marketing research : JMR 49 (2012) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10009507247

Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 48 (2011) 1, pp. 196-206

Persistent link: https://www.econbiz.de/10008858623