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Experimental study of industrial buyer behavior
Cardozo, Richard N.; Cagley, James W. - In: Journal of marketing research : JMR 8 (1971) 3, pp. 329-334
Persistent link: https://www.econbiz.de/10001976310
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Supplier selection in an international environment : an experimental study
Håkansson, Håkan; Wootz, Björn - In: Journal of marketing research : JMR 12 (1975) 1, pp. 46-51
Persistent link: https://www.econbiz.de/10002561469
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Modeling the industrial buying process
Webster jr., Frederick E. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10002990668