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The competitive implications of relevant-set response analysis
Hauser, John R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
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Defensive marketing strategy by customer complaint management : a theoret. analysis
Fornell, Claes - In: Journal of marketing research : JMR 24 (1987) 4, pp. 337-346
Persistent link: https://www.econbiz.de/10001036476
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Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi- Experiments in the United States and Spain
Simester, Duncan L.; Hauser, John R.; Wernerfelt, Birger; … - In: Journal of marketing research : JMR 37 (2000) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10006663754
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Efficient Marketing Communication: Helping the Customer Learn
Wernerfelt, Birger - In: Journal of marketing research : JMR 33 (1996) 2, pp. 239-246
Persistent link: https://www.econbiz.de/10006676401
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Internal Customers and Internal Suppliers
Hauser, John R.; Simester, Duncan I.; Wernerfelt, Birger - In: Journal of marketing research : JMR 33 (1996) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10006679195
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An Efficiency Criterion for Marketing Design
Wernerfelt, Birger - In: Journal of marketing research : JMR 31 (1994) 4, pp. 462-470
Persistent link: https://www.econbiz.de/10006687033