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Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia - In: Journal of marketing research : JMR 24 (1987) 4, pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
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Salesmen's response to financial inventives : an empirical study
Darmon, René Y. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10002048908
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Artificial Neural Network Decision Support Systems for New Product Development Project Selection
Thieme, R.Jeffrey; Song, Michael; Calantone, Roger J. - In: Journal of marketing research : JMR 37 (2000) 4, pp. 499-507
Persistent link: https://www.econbiz.de/10006660801