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Journal of marketing research : JMR
Journal of business research : JBR
2,057
Journal of retailing and consumer services
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International journal of consumer studies
773
International journal of hospitality management
730
Psychology & marketing
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European journal of marketing : EJM
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Journal of marketing communications
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of international consumer marketing
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Journal of travel and tourism marketing
325
Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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Cogent business & management
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Young consumers : insight and ideas for responsible marketers
281
Journal of business ethics : JOBE
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ECONIS (ZBW)
389
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1
Advertising
in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
2
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
3
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
4
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
5
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
6
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
7
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
8
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
9
Predicting
advertising
success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
10
Which products are best suited to mobile
advertising
? : a field study of mobile display
advertising
effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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