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~isPartOf:"Journal of marketing research : JMR"
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King, William R.
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Journal of marketing research : JMR
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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A conceptual framework for ad agency compensation
King, William R.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 177-180
Persistent link: https://www.econbiz.de/10002214110
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Toward a methodology of market analysis
King, William R.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 236-243
Persistent link: https://www.econbiz.de/10002214152
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