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The effect of advertising on liquor brand sales
Simon, Julian Lincoln - In: Journal of marketing research : JMR 6 (1969) 3, pp. 301-313
Persistent link: https://www.econbiz.de/10002823240
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Expenditure policy for mail-order advertisers
Simon, Julian Lincoln - In: Journal of marketing research : JMR 4 (1967) 1, pp. 59-61
Persistent link: https://www.econbiz.de/10002823468
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A huge marketing research task : brith control
Simon, Julian Lincoln - In: Journal of marketing research : JMR 5 (1968) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10002823612
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A simple model for determining advertising appropriations
Simon, Julian Lincoln - In: Journal of marketing research : JMR 2 (1965) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10002824089