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Parker, Philip M.
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Dekimpe, Marnik G.
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Sarvary, Miklos
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Journal of marketing research : JMR
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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Global Diffusion of Technological Innovations: A Coupled-Hazard Approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sarvary, Miklos
- In:
Journal of marketing research : JMR
37
(
2000
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10006663758
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2
"Sweet Lemons": Illusory Quality, Self-Deceivers, Advertising, and Price:
Parker, Philip M.
- In:
Journal of marketing research : JMR
32
(
1995
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10006681251
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